The new Vodafone Facebook phone ad is super-cool. Love the drama, the excitement and the theatre that they’ve built around a tiny little phone. Facebook in mobile phones is no new trend but the ad guys here, have taken it to a different level with this really neat ad.
The first time, I saw the ad, I really thought it was an ad for Facebook but then, again, it was for the FB button on their new phone (which btw is very attractively priced!). Once I got over that initial confusion, I really got down enjoying the fun. The stunning backdrop, the cutie-pie hero those ‘oh-so-appropriate’ props, the dance and the peppy music. Loved them all. Not to forget the nearly unforgettable, ‘always playing in your head’ lyrics. I could easily relate to the lyrics because that so described a die-hard FB fan like me who eats, sleeps, drinks and lives FB.
But then again, will it sell more of those phones? Maybe. But will it get more users on Facebook. I guess, it will.
It’s spring in Bengaluru. The Cherry Blossoms (Tabebuia Rosea trees) lining the roads are in full bloom. The trees covered with pretty pink flowers look like giant cotton candy. If I choose to ignore the bumper-to-bumper traffic, the street hawkers and the incessant honking, I would say I am in some pink, fluffy fairyland. Or should I say, Barbieland? The roads, too, are covered with pink petals and it feels surreal. Of course, all’s not pink here. There are the Copper Pod trees covered with yellow flowers. So bright and cheery that it almost makes me smile. Then, there are the flaming red flowers of the Gulmohar, infrequently firing up some quaint street corner of my favourite Bengaluru hangout, Koramangala. Yes, spring is glorious in Bengaluru, indeed. And you know what else is glorious? The vivacious laughter and the carefree capers of youth. I teach in a college in the city. Every day, I see young people - teens and newly minted twenty-somethings - walk into my classroom ...
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