The new Vodafone Facebook phone ad is super-cool. Love the drama, the excitement and the theatre that they’ve built around a tiny little phone. Facebook in mobile phones is no new trend but the ad guys here, have taken it to a different level with this really neat ad.
The first time, I saw the ad, I really thought it was an ad for Facebook but then, again, it was for the FB button on their new phone (which btw is very attractively priced!). Once I got over that initial confusion, I really got down enjoying the fun. The stunning backdrop, the cutie-pie hero those ‘oh-so-appropriate’ props, the dance and the peppy music. Loved them all. Not to forget the nearly unforgettable, ‘always playing in your head’ lyrics. I could easily relate to the lyrics because that so described a die-hard FB fan like me who eats, sleeps, drinks and lives FB.
But then again, will it sell more of those phones? Maybe. But will it get more users on Facebook. I guess, it will.
Recently, the Supreme Court came down heavily on Television channels for using ‘hate and all such spicy things’ to increase their ratings especially during their prime-time debates. Terming hate speech a ‘poison’ affecting the social fabric of the country, the Supreme Court asked, “Where is our nation headed to if hate speech is what we are feeding on?” Mainstream channels still hold sway and the role of the anchor becomes critical. Media must have freedom of expression but should know where to draw the line, the apex court added. The Supreme Court’s rap for Indian Television media comes at the heel of several controversial and often polarizing discussions that prime-time debates usually delve upon. These vitriolic debates often reach heated heights when communally or socially inflammatory issues are discussed with an eclectic ‘panel of experts’ who most often out-shout each other. Media traditionally is called as the fourth estate, the fourth pillar of democracy that is the w...
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