The new Vodafone Facebook phone ad is super-cool. Love the drama, the excitement and the theatre that they’ve built around a tiny little phone. Facebook in mobile phones is no new trend but the ad guys here, have taken it to a different level with this really neat ad.
The first time, I saw the ad, I really thought it was an ad for Facebook but then, again, it was for the FB button on their new phone (which btw is very attractively priced!). Once I got over that initial confusion, I really got down enjoying the fun. The stunning backdrop, the cutie-pie hero those ‘oh-so-appropriate’ props, the dance and the peppy music. Loved them all. Not to forget the nearly unforgettable, ‘always playing in your head’ lyrics. I could easily relate to the lyrics because that so described a die-hard FB fan like me who eats, sleeps, drinks and lives FB.
But then again, will it sell more of those phones? Maybe. But will it get more users on Facebook. I guess, it will.
Is it a bird? Is it a plane? No...It's SRK with his Ra.One promotions. I am looking at the Ra.One promotions and I'm literally bedazzled. Is there anything that the King Khan has overlooked? mmmmm....nothing I can think of. From dancing with TV stars to visiting malls (he was swarmed by screaming fans in a mall at Bannerghatta Road, Bangalore), from Youtube to Google+, Shah Rukh has pulled all stops. I just see him anywhere and everywhere. What's more, Ra.One merchandise is selling like hot cakes, these days (even my son wants one!). Not to mention the Playstation video game which is really the brain child of a marketing genius (my son wants that, too). Amazing but just not enough to get me to the theatre. Atleast that's how I felt because of the Ra.One overload, till last sunday. But then came the showstopper. The real eyeball grabber - the super cool Ra.One comic book that came with my Sunday Times, last week. It was so appropriate. So in tune with the movie and ...
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