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Showing posts from October, 2011

Shah Rukh Khan's marketing superpowers

Is it a bird? Is it a plane? No...It's SRK with his Ra.One promotions. I am looking at the Ra.One promotions and I'm literally bedazzled. Is there anything that the King Khan has overlooked? mmmmm....nothing I can think of. From dancing with TV stars to visiting malls (he was swarmed by screaming fans in a mall at Bannerghatta Road, Bangalore), from Youtube to Google+, Shah Rukh has pulled all stops. I just see him anywhere and everywhere. What's more, Ra.One merchandise is selling like hot cakes, these days (even my son wants one!). Not to mention the Playstation video game which is really the brain child of a marketing genius (my son wants that, too). Amazing but just not enough to get me to the theatre. Atleast that's how I felt because of the Ra.One overload, till last sunday. But then came the showstopper. The real eyeball grabber - the super cool Ra.One comic book that came with my Sunday Times, last week. It was so appropriate. So in tune with the movie and