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Shah Rukh Khan's marketing superpowers

Is it a bird? Is it a plane? No...It's SRK with his Ra.One promotions. I am looking at the Ra.One promotions and I'm literally bedazzled. Is there anything that the King Khan has overlooked? mmmmm....nothing I can think of. From dancing with TV stars to visiting malls (he was swarmed by screaming fans in a mall at Bannerghatta Road, Bangalore), from Youtube to Google+, Shah Rukh has pulled all stops. I just see him anywhere and everywhere. What's more, Ra.One merchandise is selling like hot cakes, these days (even my son wants one!). Not to mention the Playstation video game which is really the brain child of a marketing genius (my son wants that, too). Amazing but just not enough to get me to the theatre. Atleast that's how I felt because of the Ra.One overload, till last sunday. But then came the showstopper. The real eyeball grabber - the super cool Ra.One comic book that came with my Sunday Times, last week. It was so appropriate. So in tune with the movie and its central theme. A marketing idea that absolutely floored me. And then, the creative idea and execution was totally flawless. Truly befitting a super hero. The comic book tells the story of an animated Shah Rukh (yup..he looks hot even when 2D-ed) trying to save the world with his super powers using a whole lot of complicated gadgets (that fit into his slick suit, somehow). Wow...he's impressive and the comic book SRK finally convinced me watch the movie. Now, I can't wait for it to release, this diwali. Marketing gurus can learn a thing or two from Shah Rukh who is on the last lap of his eight city tour to promote this sci-fi flick. SRK, it seems, is tired and exhausted after going the full nine yards to promote his movie, but he can rest easy. Because he has definitely accomplished what he set out to do - Just about everyone I meet is talking about Ra.One and can't seem to wait to catch the blue-eyed superhero in the super cool blue suit; proving without doubt that SRK indeed has super powers of the marketing kind.
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