Skip to main content

Shah Rukh Khan's marketing superpowers

Is it a bird? Is it a plane? No...It's SRK with his Ra.One promotions. I am looking at the Ra.One promotions and I'm literally bedazzled. Is there anything that the King Khan has overlooked? mmmmm....nothing I can think of. From dancing with TV stars to visiting malls (he was swarmed by screaming fans in a mall at Bannerghatta Road, Bangalore), from Youtube to Google+, Shah Rukh has pulled all stops. I just see him anywhere and everywhere. What's more, Ra.One merchandise is selling like hot cakes, these days (even my son wants one!). Not to mention the Playstation video game which is really the brain child of a marketing genius (my son wants that, too). Amazing but just not enough to get me to the theatre. Atleast that's how I felt because of the Ra.One overload, till last sunday. But then came the showstopper. The real eyeball grabber - the super cool Ra.One comic book that came with my Sunday Times, last week. It was so appropriate. So in tune with the movie and its central theme. A marketing idea that absolutely floored me. And then, the creative idea and execution was totally flawless. Truly befitting a super hero. The comic book tells the story of an animated Shah Rukh (yup..he looks hot even when 2D-ed) trying to save the world with his super powers using a whole lot of complicated gadgets (that fit into his slick suit, somehow). Wow...he's impressive and the comic book SRK finally convinced me watch the movie. Now, I can't wait for it to release, this diwali. Marketing gurus can learn a thing or two from Shah Rukh who is on the last lap of his eight city tour to promote this sci-fi flick. SRK, it seems, is tired and exhausted after going the full nine yards to promote his movie, but he can rest easy. Because he has definitely accomplished what he set out to do - Just about everyone I meet is talking about Ra.One and can't seem to wait to catch the blue-eyed superhero in the super cool blue suit; proving without doubt that SRK indeed has super powers of the marketing kind.
Labels:

Comments

Post a Comment

Popular posts from this blog

Of flowering trees and the magic of youth

It’s spring in Bengaluru. The Cherry Blossoms (Tabebuia Rosea trees) lining the roads are in full bloom.   The trees covered with pretty pink flowers look like giant cotton candy. If I choose to ignore the bumper-to-bumper traffic, the street hawkers and the incessant honking, I would say I am in some pink, fluffy fairyland. Or should I say, Barbieland? The roads, too, are covered with pink petals and it feels surreal. Of course, all’s not pink here. There are the Copper Pod trees covered with yellow flowers. So bright and cheery that it almost makes me smile. Then, there are the flaming red flowers of the Gulmohar, infrequently firing up some quaint street corner of my favourite Bengaluru hangout, Koramangala. Yes, spring is glorious in Bengaluru, indeed. And you know what else is glorious? The vivacious laughter and the carefree capers of youth. I teach in a college in the city. Every day, I see young people - teens and newly minted twenty-somethings - walk into my classroom ...
Post a Comment
Read more

Not Quite Quiet.

 I spend a day alone. In quiet reflection. But again, it’s not quite quiet. There’s me and my cesspool of emotions. Turbulent. Rocky. Choppy. Like a sea on tide. I’m trying to ride the swirling ebb and flow. Abysmal despair alternates reams of hope Like a lone oarsman caught amidst raging waters I glide and slide. Uneasily. Visions from the past; Stories wrapped in wreaths of pain That seemed long dead and gone, Rise above from deep inside. Like a tsunami Brutal and destructive. I let it take hold. I let the emotions flow. Wild. Feral. Untamed. Seeping through my very being. While I lay still. Very still. Waiting patiently. For the waters to reside. For calm to reign. For healing to begin.
Post a Comment
Read more

A Journey of Bonhomie

Train journeys have always held a great fascination for me. The rhythmic sound of the moving train is music to my ears. I almost feel warm and snug as the gentle sway of the train lulls me to a state of calm and tranquillity. Of course, I love to stand on the platform and watch the meandering railway tracks beckoning me to places far away. And as a child I used to think that the engine driver had the coolest job in the world as the trains whizzed speedily ahead. I guess, I sometimes feel the same way even now, too! Since the pandemic hit us, my train journeys had been non-existent. And I missed them terribly. However, last week, I got an opportunity to embark on one such journey from Bengaluru to Madurai. And believe me, I couldn’t conceal my excitement. The moment I set foot on the station, I felt right at home as always. The familiar sights and sounds felt warm and inviting. People dragging heavy luggage, children squealing excitedly on seeing an approaching train, hawkers peddling...
Post a Comment
Read more