Yeah...I've done my post-graduation in mass media. I've worked across a wide variety of media, right from print to radio to television to the new media, but, that isn't why I am crazy about media. I fell in love with media, a long, long time ago.
I was in third grade when my parents brought home a colour television. Those were the days of Doordarshan and numerous UGC programs and farm-based programs. They were quite boring for a 8-year-old but then, I looked forward to the commercials on television. I so loved the 'Hamara Bajaj' jingle which I would hum while playing 'hop,skip and jump' with my friends.
Then, there was the Onida devil commercial that used to scare me to bits. I spend many a sleepless nights, wondering if the devil was hiding just outside the window. Of course, there was the very smart Lalithaji, who was very much like the noisy aunty next-door. Really, those early days help build a fascination for media within me. And the love affair continues. Now with the Web 2.0, internet is also a medium that I have come to really adore. The internet in general, with social media in particular holds immense possibilities. I get really excited when I start to explore them.
I am going to share my views on all forms of media, especially television and Web 2.0 through this blog. Hope you find something interesting, entertaining and engaging here.
It’s spring in Bengaluru. The Cherry Blossoms (Tabebuia Rosea trees) lining the roads are in full bloom. The trees covered with pretty pink flowers look like giant cotton candy. If I choose to ignore the bumper-to-bumper traffic, the street hawkers and the incessant honking, I would say I am in some pink, fluffy fairyland. Or should I say, Barbieland? The roads, too, are covered with pink petals and it feels surreal. Of course, all’s not pink here. There are the Copper Pod trees covered with yellow flowers. So bright and cheery that it almost makes me smile. Then, there are the flaming red flowers of the Gulmohar, infrequently firing up some quaint street corner of my favourite Bengaluru hangout, Koramangala. Yes, spring is glorious in Bengaluru, indeed. And you know what else is glorious? The vivacious laughter and the carefree capers of youth. I teach in a college in the city. Every day, I see young people - teens and newly minted twenty-somethings - walk into my classroom ...
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