Yeah...I've done my post-graduation in mass media. I've worked across a wide variety of media, right from print to radio to television to the new media, but, that isn't why I am crazy about media. I fell in love with media, a long, long time ago.
I was in third grade when my parents brought home a colour television. Those were the days of Doordarshan and numerous UGC programs and farm-based programs. They were quite boring for a 8-year-old but then, I looked forward to the commercials on television. I so loved the 'Hamara Bajaj' jingle which I would hum while playing 'hop,skip and jump' with my friends.
Then, there was the Onida devil commercial that used to scare me to bits. I spend many a sleepless nights, wondering if the devil was hiding just outside the window. Of course, there was the very smart Lalithaji, who was very much like the noisy aunty next-door. Really, those early days help build a fascination for media within me. And the love affair continues. Now with the Web 2.0, internet is also a medium that I have come to really adore. The internet in general, with social media in particular holds immense possibilities. I get really excited when I start to explore them.
I am going to share my views on all forms of media, especially television and Web 2.0 through this blog. Hope you find something interesting, entertaining and engaging here.
Is it a bird? Is it a plane? No...It's SRK with his Ra.One promotions. I am looking at the Ra.One promotions and I'm literally bedazzled. Is there anything that the King Khan has overlooked? mmmmm....nothing I can think of. From dancing with TV stars to visiting malls (he was swarmed by screaming fans in a mall at Bannerghatta Road, Bangalore), from Youtube to Google+, Shah Rukh has pulled all stops. I just see him anywhere and everywhere. What's more, Ra.One merchandise is selling like hot cakes, these days (even my son wants one!). Not to mention the Playstation video game which is really the brain child of a marketing genius (my son wants that, too). Amazing but just not enough to get me to the theatre. Atleast that's how I felt because of the Ra.One overload, till last sunday. But then came the showstopper. The real eyeball grabber - the super cool Ra.One comic book that came with my Sunday Times, last week. It was so appropriate. So in tune with the movie and ...
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