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My First Brush With Media

Yeah...I've done my post-graduation in mass media. I've worked across a wide variety of media, right from print to radio to television to the new media, but, that isn't why I am crazy about media. I fell in love with media, a long, long time ago. I was in third grade when my parents brought home a colour television. Those were the days of Doordarshan and numerous UGC programs and farm-based programs. They were quite boring for a 8-year-old but then, I looked forward to the commercials on television. I so loved the 'Hamara Bajaj' jingle which I would hum while playing 'hop,skip and jump' with my friends. Then, there was the Onida devil commercial that used to scare me to bits. I spend many a sleepless nights, wondering if the devil was hiding just outside the window. Of course, there was the very smart Lalithaji, who was very much like the noisy aunty next-door. Really, those early days help build a fascination for media within me. And the love affair continues. Now with the Web 2.0, internet is also a medium that I have come to really adore. The internet in general, with social media in particular holds immense possibilities. I get really excited when I start to explore them. I am going to share my views on all forms of media, especially television and Web 2.0 through this blog. Hope you find something interesting, entertaining and engaging here.

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